Kyary Pamyupamyu has proved to be one of the fiercest ladies in pop as well as the most-followed celebrity from Japan. The 24-year-old is undoubtedly one of the most popular singers of the last decade. As popular singer song writer Katy Perry introduced her on Twitter, her music contents have gone viral. Now that talking about the kawaii pop culture, her name always comes up. Her contents have quite unique and original tunes, which fascinates people all over the world.
But have you ever wondered why she catches everyone’s attentions and becoming worldwide? Here are the reasons why!

The Unique Costumes

Her blog on Japanese blog platform Ameblo has gained incredible tractions, which is because her posts always come with selfie snaps that culturally attract young Japanese people. From clownish clothing, pink shoes to giant pastel-coleured ribbons on her head, her maverick fashion always has come to their attention. Her strategy defies the obsession with appearance and youth, especially for younger people. As the result, she’s received an extraordinary amount of international attention she has ever had before. Also, the well connected with Japanese kawaii culture has helped to create her own personal brand.

Her Break-the-Mold Makeup Style

Not only her unique fashion styles, but herself is now the symbol of Japanese music’s future. A tiny and dainty figure that considered as cute in the culture, she has succeeded in building self-branding by default in a way. Considering her popularity among teenagers, her flamboyant and pretty figure is one of the factors why she has got huge fans and bring themselves to her concerts.

Her Songs Can Be Quite Catchy

I’ve had many songs by her stuck in my head for days. Those electric tunes and catchy songs are quite addictive for younger people, which makes her music content go viral. It’s well mixed with techno and her high-pitched voice.

The Songwriter Behind Her Breakthrough Music List

She had some success, including with “Pon Pon Pon”, a song featured on several TV commercials but her most significant success has come through writing hit songs for one of the biggest names in popular music: Yasutaka Nakata, the music producer of electro group Perfume and one of the founding members of electronica band Capsule.

Targeting International Audiences

FInally, Pamyu’s performances do not end in Japan, but internationally, which is the biggest reasons why her music has been growing all over the world. In 2016, cerebrating 5th anniversal since her debut, she completed her own tour KPP 5iVE YEARS MONSTER WORLD TOUR with more than 30000 people successfully. She even appeared at the J-Pop summit in San Fransisco to promote her world tour and posted a video message for her international fans and this video has got tons of comments from all over the world.

Top Images by ＠Dick Thomas Johnson